Creative work is a group effort. Many brains with very different mindsets, motivations and methods. People working in something that wasn’t there...
Workflows for creative content creation
A series of articles for both creatives and non-creatives. Best practices to organize better, waste less time and improve collaboration.
How to better share files and information within creative projects
You might find resistance in the beginning from some people, clients, collaborators, or even from yourself. This is normal, not everyone is prone to...
How to name files while creating content
When you’re a one man band, it is just fine to name files with silly names, or to be careless, or have “your own system”. For a while, it can work....
How to organize assets in a creative agency
It's no secret that content is ruling the marketing landscape, driven by data. Data that changes and evolves daily and sometimes instantly, pushing...
Where do we put stuff?
The importance of managing your digital assets In the creative sector, assets are everything. It is the way ideas become concrete elements, even if...
Writing creative briefs the right way
A concrete guideline to write a creative brief, useful for both sides. Tips for clients and creatives. Advice for freelancers, agencies and companies.
The old way and the new way of working on the creative sector
Start a journey into workflow efficiency in the creative industry. Explore how things were done before, how can they be done better, and where you stand now
Pablo Apiolazza
Art director / Filmmaker
I have over 20 years of transversal experience in VFX, production, and postproduction of film and digital, managing remote teams and projects internationally
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