Mission Statement
We believe in the sacred act of communicating. Of conveying emotions.
The ability to connect to each other is the pillar to progress. The road to growth. The way to overcome hardships.
The Digital Age changed the way we live and experience most of our lives. That’s why we as storytellers became experience makers.
We had the luck and the privilege to work for and with the best in our careers.
Our transversal experience in the world of film and advertising production and postproduction, with 17+ years of collaboration with international agencies and broadcast networks is the source of knowledge we apply on our projects.
When you weave disciplines with a concrete methodology, the sky’s the limit. That’s why we like to work with both artists and creative technologists, either for brand activation, for science divulgation, for the destination marketing industry or for the entertainment and cultural sector.
Even if we started in the world of broadcast and film, we believe in the power of the written word. The elegance of copywriting. The might of a well crafted concept. The value of simplicity. That is the starting point for greatness.
We are convinced that in order to convey a feeling or an idea, there are no limits. Video, immersivity, OOH, animation, interactivity, coding. The spoken word. All tools, colors of a palette. The right combination will take us to the right message. That’s why we enjoy breaking technical and creative boundaries whenever possible. We take pride in providing end to end production, and high end finishing to our projects.
Quality matters in a sea of content. Technical prowess must service the conveyed message, and the best way to craft them is to combine technical skills, with strategic wisdom and a deep artistic sensibility.
Things happen only once, that’s why we try and use the best gear that we can to capture reality, whether in 2D with RED 6K raw footage, or in 3D with laser scanners. And if we can’t capture it from reality but the story or the message requires it, then we will generate it in CGI. Or we will look for the perfect color. The perfect shade, to move the right chord.
Music has a unique and mighty force, that’s why we enjoy working with composers to create original scores that work for the story or the piece we are creating, and not the other way around.
Content must be conceived as a whole, and that everything must have a motivation. We believe in the importance of expertise, and good advice. That’s why we consider collaboration with colleagues and clients as partnerships.
We believe in mankind. We believe in celebrating differences, because deep down, we are in essence very alike. We enjoy and suffer for the same. Behind the ordinary hides the extraordinary. That something that makes us change.
That’s why we believe that projects must have a soul. There’s too much bad content around, and life is too short to waste it doing the same.
That’s why our mission is to combine art, strategy and technology to make the ordinary, extraordinary.
