Brief
CERIC is a multidisciplinary Research Infrastructure open for basic and applied users in the fields of Materials, Biomaterials and Nanotechnology. We were engaged to coordinate a full campaign with 20+ long form videos in five different countries, that explained the very complex technologies and procedures they harness to deliver top quality research in several applications.
Problem Statement & Pain Points
CERIC-ERIC needed to showcase to the scientific community a vast variety of scientific methods and machinery in very different research institutes accross Europe. Their communicacion was fragmented and lacking coherence, they had no good archive material or seriously outdated, and not a good visibility of the teams working on the infrastructure.
Strategic Angle
I developed a cohesive video branding system together with aligned instructional design to have a coherent and minimal look and feel across all research institutes.
I also wanted the music and sound design to be unique and recognizable as a common aspect representing the consortium, so I worked with a composer into a branding playlist aligned with the canonical structure of the pieces.
This way users can immediately recognize and connect the consortium with the tecniques, raising brand awareness in a context where each research center have different branding rules.
Style Frames
The production took place in record time. Over two hours of content filmed in 5 different countries in one week, and only 30 days from brief to delivery. Due to COVID restrictions shootings took place simultaneously and remotely directed from our headquarters.
We produced and coordinated crews around Europe simultaneously and under the COVID 19 pandemic, to comply with travel restrictions and tight deadlines.
