Brief
Challenge: Solution: Through the following technology, we achieved a cross-platform, immersive, remote presence with a worldwide reach.Elettra Sincrotrone Trieste is a multidisciplinary international research center, they engage in large scale projects.
Problem Statement & Pain Points
A synchrotron is arguably the biggest machine ever built. Elettra needed a modern, transmedia system, able to scale, to make people visit a complex and huge facility during a pandemic. An alternative to physical visits.
Strategic Angle
A particle accelerator is not only a building. It is arguably one the biggest machines ever made. The facilities of a synchrotron are in a way the machine.
Inspired on a minimal UX, I decided to treat the space as a machine, making a schematic 3D view of the facilities.
The machine has a very straighforward mechanism, but hard to understand due to the complexity and scale of the machinery. I stripped down most of it, leaving only volumes, to simplify the journey of the light inside.
A simplified, interactive view explains each part of the buildings, and it's connections.
The UX that moves from the general to the particular.
Once we reach each destination, a set of videos and 360 views of the spaces is available for each space.
For the sake of simplicity, for the Oculus VR app we created a different user experience, tailored for public displays, guided by an operator.
Moodboard
I first visited the premises and created a digital twin of the spaces for reference.
From that digital twin, and together with the editorial team of Elettra Sincrotrone Trieste, I've started to understand the inner workings of the structure to draft the navigation and the contents.Once we agreed on the structure of the experience, our 3d team started to create schematic views from the facilities.Our front end team started to work on the responsive web app, the navigation and back-end customization of our proprietary multilanguage platform. The immersive team started drafting the navigation system for this particular experience. Oculus app For the VR experience, instead of simply showing the 360 spaces, we wanted to convey the sense of cutting- edge technology that is performed in Elettra. The schematic view of the website became instead an holographic room, a translucent rendition of the room, that allows users to see through and understand the flow of electrons and light inside the structure. Do you have an idea? Let's get in touch now.Discover similar projects: The Laura Bassi Experience
