The italian branch of Jotun, the titan of vessel and maritime infrastructure painting, wanted to have an innovative presence at Genoa’s Salone Nautico. We designed and concepted a mapping system and a custom made animation loop to portray the main features of their flagship products, reusable on their headquarters.
Client: Jotun Italia
Art Director: Pablo Apiolazza
Exectuive Producer: Federica Raffin
Production Coordinator: Erica Paoletti
Illustrations : Giada Mihelic (Jade)
Animations: Edo Faravelli
Mapping setup: Chiara Cernoia
Origami screen: Annalisa Metus
We designed a tailor made experience to adapt to Jotun’s fair layout, creating a space that worked as a canvas.
An origami paint can came out of the canvas, and was mapped into the experience. A short throw projector was conceiled on a table in order to avoid unauthorized installations on the fair.
A custom made loop portrayed bespoke illustrations and animations to showcase the main qualities of their flagship products.
Each scene came in and out of the paint can, on a seamless loop controlled by a microcomputer.