How UNOX empowered its international Marketing team with innovative AI tools and practical strategies in an 8-hour seminar: discover the results.
Client
Who is UNOX?
- Global leader in innovative professional ovens.
- 1,000+ employees, presence in 40+ countries, 5 main hubs worldwide.
- Clients include restaurants, hotel chains, and food-service professionals.
- Mission: Drive innovation to boost efficiency and performance.
Client Testimonial
“By leveraging new AI tools and engaging in hands-on activities, this week of collaboration and innovation allowed us to tackle challenges, share ideas, and explore new ways to communicate the value of what we create. […] Together, there are no limits to what we can achieve!”
The challenge
- Provide solid theoretical and practical knowledge to raise the Marketing team’s awareness of the latest AI tools and their limitations—while maintaining a realistic, balanced approach and avoiding tech hype.
- Fit everything into 8 hours: Deliver an in-depth, interactive training on advanced AI tools, combining theory, practice, and real-world applications in a single intensive workshop.
AI Workshop Goals
- Increase awareness of current AI tools, trends, and limitations
- Provide hands-on experience with practical, business-relevant use cases
- Encourage critical thinking and a balanced view beyond the AI hype
- Enable immediate application of new skills in the team’s daily workflow
- Foster collaboration and knowledge sharing across international teams
Workshop structure : morning session
09:00 – 09:30 Welcome and Introduction
Overview of the day, objectives, and the role of AI in marketing.
09:30 – 10:00 Understanding AI: The Basics
What is AI? Key concepts, types (ML, NLP, computer vision), and its evolution in marketing and communication.
10:00 – 10:30 Practical Considerations in AI Marketing
Addressing bias, privacy issues, and transparency in AI usage.
10:35 – 11:05 AI in Content Creation, part 1
Principles of prompt engineering.
11:10 – 11:35 AI in Content Creation, part 2
AI for image generation.
11:35 – 12:05 AI in Content Creation, part 3
AI tools for sound, music, and voice generation in video production.
Workshop structure : Afternoon session
13:40 – 14:10 AI tools for enhancing customer experience
Using AI to improve customer journeys and engagement.
14:10 – 14:40 AI video tools for editing
AI-powered solutions for faster, smarter video editing.
14:40 – 15:10 AI video generation
Creating video content using generative AI tools.
15:15 – 15:45 AI video generation part 2
Advanced techniques and use cases in AI video creation.
15:45 – 16:15 AI Avatars
Creating avatars using AI tools.
16:15 – 16:45 Generative AI in Branding
How AI tools integrate text, images, and video for brand communication.
16:50 – 17:20 The future of AI
Dynamic content and hyper-targeted campaigns powered by AI.
17:20 – 17:50 Future of AI in Marketing
Emerging trends in generative AI, automation, and integrated platforms.17:50 – 18:00 Wrap-Up and Q&A
Key Outcomes
- +20 Participants: Visual and Marketing Managers from multiple countries.
- Benefits:
- Stronger team cohesion
- Immediately applicable skills acquired
- Implementation of AI tools to enhance video production
Conclusion
The event strengthened UNOX’s ability to collaborate effectively and leverage new technologies to enhance communication.
This workshop paved the way for a new era of creative and strategic content, powered by AI.
