Brief
Zeiss vision wanted to create an elegant format to answer the most common questions about eye health. And they trusted us to develop and produce it.Client: Zeiss Vision ItaliaProject: Nei tuoi occhi CampaignDuration: 1 monthScope: Non-fiction video campaignThe request Zeiss Vision is the leading company in quality for prescribed lenses. They wanted within their branding lines a warmer interaction with their followers.
We curated the filming, tone of voice, and art direction to balance warmth and information in an engaging format.
